When marketing your restaurant in the digital age, take into consideration the level playing field the web provides. This free space allows for advertisements that anyone can see. Gone are the days of paying for tv and print ads just to get noticed. With some creatively, effort and an understanding of the internet, producing a great promo is piece of cake. At First Focus, we know a thing or two about great restaurant ads. Let us help you out with some pointers on making a great restaurant promotional video.
Research Never Hurts
First off, you have to know your restaurant and its place in the market. By that, we mean looking at your competition and letting that affect the direction of your video. Take a look at other promo videos and see which aspects relate to your eatery best. Perhaps you’re going for trendy, and want to get the more popular dishes associated with your restaurant’s niche on film.
Alternatively, you could use this research method to see how you could better set yourself apart from the competition. This could backfire though since people are interested in more of the same most of the time. However, don’t let that steer you away from any specific vision you have for your ad. Taking risk is a huge part of success on the internet.
Style, and Sustenance
There are many ways to go about making a video for your eatery, such as choosing a storytelling theme. By storytelling, we mean having narration over the scenes. Or an interview-style shot with the owner talking about the history of the restaurant. You could forgo that and have a restaurant promotional video that’s all show-don’t-tell. It’s important to know whether you want any dialogue or not from the very beginning.
Your video’s cinematography has to look sleek, stylish, and most importantly, make people hungry. Pick the best time of day for scenes in your video to help decide which lighting preference works best. Also, you want to pick these times so you can get more people on film.
If your establishment is livelier during the mornings and early afternoons, you’ll want the brighter lighting to reinforce the daytime aesthetic. If your restaurant has a more after-hours appeal, you’ll want dimmer, more subtle lighting.
The hardest part of making a promo video is getting everything to flow seamlessly. You want to get clean shots of the cooks preparing the food intercut with people enjoying themselves at your restaurant. There are many stylistic options to choose from to convey this imagery. Our professional videographers and editors make it a top priority to make the smoothest restaurant ads possible.
Expanding the Reach of Your Restaurant Promotional Video
Last but not least, remember to post the video on all social media handles your restaurant has. This sounds a little self-explanatory, you want as many people to see your video as possible. So, you have to put it up on as many places as you can.
We hope we’ve given you some insight on what to look for to make your restaurant’s promotional video great. First Focus is an all-in-one video production company. We specialize in producing high-quality promotional material. Look at our huge catalog of restaurant ads on our YouTube page and see what we can do for you.